How to talk price and value at a listing presentation

How to talk price and value at a listing presentation. Emotional Price V Logical Price. By Ray Wood A few years back, we invited Sydney super agent Jason Boon to speak at a real estate training event. His one-hour session was inspirational and he said one simple thing that overcomes the tricky issue of price…

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How to get awesome client testimonials

If you don’t have at least 10 awesome testimonials you need to get them ASAP because they are, by far, the best marketing weapon you will ever own. I love testimonials because they cost little or nothing to secure, are virtually priceless and will last your entire career. A great testimonial is the gift that…

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My Top 19 Price Reduction 
Scripts, Ideas & Strategies

Is there anything more frustrating than a motivated seller who refuses to take your advice and reduce their asking price?  If you really care about your clients (as I know you do), I believe you have a professional, moral and ethical obligation to tell them exactly what’s going on and get them reduced to sell. …

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My Pandemic Story

“Oh Crap! …what have we done?” It was March 2020 and the news about a terrifying global pandemic was starting to dominate news cycles everywhere. People were dying the reports said. They were calling it the Corona Virus. The month before, we had just committed to buying a home in Toronto and a rising sense…

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The Top 17 Real Estate Marketing Mistakes Holding Agents Back

If you’re looking to make your next twelve months in real estate better than your last, I’m sure you agree there needs to be some changes. And if we all have the same twenty-four hours a day, why is it some agents always have a steady pipeline of new listings and sales while others never…

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This email is perfect for converting contacts to listings

Here’s an email that’s perfect for converting contacts on your list to sellers. Your nurture communication to contacts you’ve attracted into your list should mostly be about providing useful information as folks on your list will quickly get tired of you asking them to sell. But every now and then, you want to send out…

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Virtual Conference + Meeting Platform

Getting set up to operate virtually is critical right now and fortunately, there’s a healthy range of awesome tech options ready and waiting to come to the rescue. Yesterday I reached out to Inman Group technology writer Craig Rowe who sent me a recent blog he wrote comparing the best Virtual Conferencing Platforms. If you subscribe to…

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7 things you can do right now

Hey everyone… Crazy times eh? Less than a few weeks ago we were drinking in bars, eating in restaurants, riding the train, flying in planes, kissing and hugging our friends and family and generally, living our lives. Fast forward to today and many of us are doing things very differently. So change is coming and…

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The Corona Diaries. Isolated in Canada

August 11 2020. Day 158 in isolation. Be careful whom and what you let in I’m experiencing productivity on a whole new level and I still don’t know why! But today I want to share a mindset strategy and reach out to those not getting as much out of this as me. In the last…

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Use this strategy to win listings now

If you’re living large in the land of the long weekend or NZ, it’s Spring! Winter is behind us, days are getting longer and the news is all about footy finals and Spring racing. Ahhh Two Stroke! For those of us in real estate land it’s the start of our busiest selling season. More sellers…

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The New Years email

So the kids go back to school this week in Australia and NZ and we say adios to another summer.  Up here in the deep north it’s as cold as a Mother-In-Law’s stare

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The best email ever written.

In 1998, entrepreneur and former circus ring leader, Derek Sivers founded CD Baby which became the world’s largest online distributor of independent music.

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