Posts by Ray Wood
How to talk price and value at a listing presentation
How to talk price and value at a listing presentation. Emotional Price V Logical Price. By Ray Wood A few years back, we invited Sydney super agent Jason Boon to speak at a real estate training event. His one-hour session was inspirational and he said one simple thing that overcomes the tricky issue of price…Read More
How to get awesome client testimonials
If you don’t have at least 10 awesome testimonials you need to get them ASAP because they are, by far, the best marketing weapon you will ever own. I love testimonials because they cost little or nothing to secure, are virtually priceless and will last your entire career. A great testimonial is the gift that…Read More
My Top 19 Price Reduction Scripts, Ideas & Strategies
Is there anything more frustrating than a motivated seller who refuses to take your advice and reduce their asking price? If you really care about your clients (as I know you do), I believe you have a professional, moral and ethical obligation to tell them exactly what’s going on and get them reduced to sell. …Read More
My Pandemic Story
“Oh Crap! …what have we done?” It was March 2020 and the news about a terrifying global pandemic was starting to dominate news cycles everywhere. People were dying the reports said. They were calling it the Corona Virus. The month before, we had just committed to buying a home in Toronto and a rising sense…Read More
The Top 17 Real Estate Marketing Mistakes Holding Agents Back
If you’re looking to make your next twelve months in real estate better than your last, I’m sure you agree there needs to be some changes. And if we all have the same twenty-four hours a day, why is it some agents always have a steady pipeline of new listings and sales while others never…Read More
This email is perfect for converting contacts to listings
Here’s an email that’s perfect for converting contacts on your list to sellers. Your nurture communication to contacts you’ve attracted into your list should mostly be about providing useful information as folks on your list will quickly get tired of you asking them to sell. But every now and then, you want to send out…Read More
7 Low or No-Cost Facebook Marketing Ideas I’m Begging You To Try. By Ray Wood
There’s so much you can do with social media (and Facebook in particular) without spending too much money at all. I’ve put these 7 ideas together to help you get set up ASAP. (make sure you let me know if you have any questions) Are you familiar with this marketing mantra? ‘It’s not what you…Read More
Virtual Conference + Meeting Platform
Getting set up to operate virtually is critical right now and fortunately, there’s a healthy range of awesome tech options ready and waiting to come to the rescue. Yesterday I reached out to Inman Group technology writer Craig Rowe who sent me a recent blog he wrote comparing the best Virtual Conferencing Platforms. If you subscribe to…Read More
7 things you can do right now
Hey everyone… Crazy times eh? Less than a few weeks ago we were drinking in bars, eating in restaurants, riding the train, flying in planes, kissing and hugging our friends and family and generally, living our lives. Fast forward to today and many of us are doing things very differently. So change is coming and…Read More
The Corona Diaries. Isolated in Canada
August 11 2020. Day 158 in isolation. Be careful whom and what you let in I’m experiencing productivity on a whole new level and I still don’t know why! But today I want to share a mindset strategy and reach out to those not getting as much out of this as me. In the last…Read More
How would a Coronavirus pandemic affect real estate agents?
How real are the risks? What are the ramifications and what can agents do to prepare for a pandemic? By Ray WoodRead More
eMail marketing isn’t dead… it’s just dead boring! Here’s how to build a huge list of loyal clients with awesome email marketing Plus 12 Critically Essential eMail Marketing Rules
What if I told you the info I’m about to share will not only position you as a trusted advisor, it will help position you as a real estate authority and attraction agent in your neck of the woods.Read More
5 Reasons why Purplebricks is sinking? A rags to glitches story
Purplebricks founders Michael and Kenny Bruce grew up poor in a council housing estate about 30 minutes from Belfast, Northern Ireland.Read More
New Years Letters & Emails (Free Download)
Mid to late January is one of the best times to connect with your known (warm) contacts and for cold prospecting to potential sellers in your area.Read More
How To Hire An Awesome Real Estate Assistant (Proven Formula)
The single biggest mistake agents make when hiring an assistant is failing to define their role.Read More
The Expired Listings Letter (Thank you Emmy Thies)
She says it’s her #1 source of listings! Here’s the magic letter that helps Emmy win expiredsRead More
What are you sending to your contacts this Spring?
So Spring is here and there’s a good chance some of your contacts will be needing your help. Use this letter and email to give them a nudge.Read More
Use this strategy to win listings now
If you’re living large in the land of the long weekend or NZ, it’s Spring! Winter is behind us, days are getting longer and the news is all about footy finals and Spring racing. Ahhh Two Stroke! For those of us in real estate land it’s the start of our busiest selling season. More sellers…Read More
Your Book. Your Name. Your Brand. How personality marketing is winning the agent war
I knew Ray Rounds by name and email only. I knew he’d ordered bulk copies of the book I’d ghost written for agents calledRead More
Many real estate agents now addicted to ‘Lead Heroin’
Here’s the thing… If you’re not driving traffic to your own real estate website and social media to build your own brand, you’ll soon be facing the problems and expense that go with buying your own leads to compete for market share.Read More
Use this email before you arrive to swing the odds in your favour
Did you know that over 70% of sellers have already decided which agent they’re going to list with before the actual listing presentation?Read More
Are you using these personal marketing weapons?
Real Estate Price Reduction Scripts & Strategies. Start using these today and watch what happens!
Download the pdf, print it off and get busy. These killer scripts and strategies are magic!Read More
3 Buyer Qualifying Questions
The New Years email
So the kids go back to school this week in Australia and NZ and we say adios to another summer. Up here in the deep north it’s as cold as a Mother-In-Law’s stareRead More
Proven Listing Presentation Closing Scripts and Powerful Fee Defense Ideas
Why this real estate website gets 2000 unique visitors a day
Right at this moment, there’s a very good chance someone is on Google searching for a good real estate agent in your area.Read More
My Personal 5 Point Success Blueprint for the next 12 months
11 gold medal telephone scripts most real estate agents don’t use
I believe there’s nothing more productive than blocking out an hour or two each morning and hitting the phones. Any successful agent will tell you how this all-important prospecting time is responsible for their success.Read More
Is this the marketing coup of the century?
First thing this morning I sat down to write an email using the subject line ‘Warmest Christmas Wishes’. Then I had a better idea.Read More
Morning Power. How to leverage your most important high energy hours of the day and get stuff done.
The Amazing Power of Podcasting
A few months back, I’m lying in bed very early one morning. Sunlight is just starting to seep into ourRead More
How To Create An Awesome Interview At Top Agents Playbook. Guidelines, Ideas + Booking Scheduler
Hello and welcome, I’m Ray. Many thanks for being a guest on Top Agents Playbook. Here’s how to grab a time for our interview call plus all the important essentials you need to know before I press record.Read More
The best email ever written.
In 1998, entrepreneur and former circus ring leader, Derek Sivers founded CD Baby which became the world’s largest online distributor of independent music.Read More
3 Killer Spring Prospecting Scripts & 8 Direct Mail Letters
Your Book. Your Name. Your Brand. How to build your brand with your own book.
Does Google know you exist? How to start ranking really well in an online search for your business
Big October! More Tools. More Ideas. More Support. More Listings
Tim Ferris Interviews Tony Robbins
Something pretty serious must have happened in his early years to cause Anthony J. MahavoricRead More
If you’ve ever struggled with willpower, read this…
There’s nothing worse than trying to achieve a very specific goal, only to have it continually elude you.Read More
5 things Donald Trump can teach us about marketing
Are you tech fit? Take the real estate tech test
How tech ready are you and your real estate business? Test yourself with this quick tech test.Read More
Boomer agent’s career is just taking off!
Mobile browsing goes ballistic
Have you checked how your website looks on a mobile phone or tablet lately? It’s suddenly become way more important!Read More
Has Google locked you out?
When it comes to mobile search, is your website in the lost dept? Here’s a quick way to see if your website is ranking or tanking.Read More
How to write an awesome real estate blog in 15 minutes
Bestagents. The story behind the brand.
Free Webinar Downloads
If you’re over 50, watch this!
Since I turned 50 a few years back, I’ve noticed people of my generation head in two completely different directions.Read More