Posts by Ray Wood
How to talk price and value at a listing presentation
How to talk price and value at a listing presentation. Emotional Price V Logical Price. By Ray Wood A few years back, we invited Sydney super agent Jason Boon to speak at a real estate training event. His one-hour session was inspirational and he said one simple thing that overcomes the tricky issue of price…
Read MoreHow to get awesome client testimonials
If you don’t have at least 10 awesome testimonials you need to get them ASAP because they are, by far, the best marketing weapon you will ever own. I love testimonials because they cost little or nothing to secure, are virtually priceless and will last your entire career. A great testimonial is the gift that…
Read MoreMy Top 19 Price Reduction Scripts, Ideas & Strategies
Is there anything more frustrating than a motivated seller who refuses to take your advice and reduce their asking price? If you really care about your clients (as I know you do), I believe you have a professional, moral and ethical obligation to tell them exactly what’s going on and get them reduced to sell. …
Read MoreMy Pandemic Story
“Oh Crap! …what have we done?” It was March 2020 and the news about a terrifying global pandemic was starting to dominate news cycles everywhere. People were dying the reports said. They were calling it the Corona Virus. The month before, we had just committed to buying a home in Toronto and a rising sense…
Read MoreThe Top 17 Real Estate Marketing Mistakes Holding Agents Back
If you’re looking to make your next twelve months in real estate better than your last, I’m sure you agree there needs to be some changes. And if we all have the same twenty-four hours a day, why is it some agents always have a steady pipeline of new listings and sales while others never…
Read MoreThis email is perfect for converting contacts to listings
Here’s an email that’s perfect for converting contacts on your list to sellers. Your nurture communication to contacts you’ve attracted into your list should mostly be about providing useful information as folks on your list will quickly get tired of you asking them to sell. But every now and then, you want to send out…
Read More7 Low or No-Cost Facebook Marketing Ideas I’m Begging You To Try. By Ray Wood
There’s so much you can do with social media (and Facebook in particular) without spending too much money at all. I’ve put these 7 ideas together to help you get set up ASAP. (make sure you let me know if you have any questions) Are you familiar with this marketing mantra? ‘It’s not what you…
Read MoreVirtual Conference + Meeting Platform
Getting set up to operate virtually is critical right now and fortunately, there’s a healthy range of awesome tech options ready and waiting to come to the rescue. Yesterday I reached out to Inman Group technology writer Craig Rowe who sent me a recent blog he wrote comparing the best Virtual Conferencing Platforms. If you subscribe to…
Read More7 things you can do right now
Hey everyone… Crazy times eh? Less than a few weeks ago we were drinking in bars, eating in restaurants, riding the train, flying in planes, kissing and hugging our friends and family and generally, living our lives. Fast forward to today and many of us are doing things very differently. So change is coming and…
Read MoreThe Corona Diaries. Isolated in Canada
August 11 2020. Day 158 in isolation. Be careful whom and what you let in I’m experiencing productivity on a whole new level and I still don’t know why! But today I want to share a mindset strategy and reach out to those not getting as much out of this as me. In the last…
Read MoreHow would a Coronavirus pandemic affect real estate agents?
How real are the risks? What are the ramifications and what can agents do to prepare for a pandemic? By Ray Wood
Read MoreeMail marketing isn’t dead… it’s just dead boring! Here’s how to build a huge list of loyal clients with awesome email marketing Plus 12 Critically Essential eMail Marketing Rules
What if I told you the info I’m about to share will not only position you as a trusted advisor, it will help position you as a real estate authority and attraction agent in your neck of the woods.
Read More5 Reasons why Purplebricks is sinking? A rags to glitches story
Purplebricks founders Michael and Kenny Bruce grew up poor in a council housing estate about 30 minutes from Belfast, Northern Ireland.
Read MoreNew Years Letters & Emails (Free Download)
Mid to late January is one of the best times to connect with your known (warm) contacts and for cold prospecting to potential sellers in your area.
Read MoreHow To Hire An Awesome Real Estate Assistant (Proven Formula)
The single biggest mistake agents make when hiring an assistant is failing to define their role.
Read MoreThe Expired Listings Letter (Thank you Emmy Thies)
She says it’s her #1 source of listings! Here’s the magic letter that helps Emmy win expireds
Read MoreWhat are you sending to your contacts this Spring?
So Spring is here and there’s a good chance some of your contacts will be needing your help. Use this letter and email to give them a nudge.
Read MoreUse this strategy to win listings now
If you’re living large in the land of the long weekend or NZ, it’s Spring! Winter is behind us, days are getting longer and the news is all about footy finals and Spring racing. Ahhh Two Stroke! For those of us in real estate land it’s the start of our busiest selling season. More sellers…
Read MoreYour Book. Your Name. Your Brand. How personality marketing is winning the agent war
I knew Ray Rounds by name and email only. I knew he’d ordered bulk copies of the book I’d ghost written for agents called
Read MoreMany real estate agents now addicted to ‘Lead Heroin’
Here’s the thing… If you’re not driving traffic to your own real estate website and social media to build your own brand, you’ll soon be facing the problems and expense that go with buying your own leads to compete for market share.
Read MoreUse this email before you arrive to swing the odds in your favour
Did you know that over 70% of sellers have already decided which agent they’re going to list with before the actual listing presentation?
Read MoreAre you using these personal marketing weapons?
Riddle me this… What am I? I cost nothing to acquire, yet I’m priceless and last forever.
Read MoreReal Estate Price Reduction Scripts & Strategies. Start using these today and watch what happens!
Download the pdf, print it off and get busy. These killer scripts and strategies are magic!
Read More3 Buyer Qualifying Questions
You only need to ask 3 questions to qualify your buyers. Here’s what I’m thinking…
Read MoreThe New Years email
So the kids go back to school this week in Australia and NZ and we say adios to another summer. Up here in the deep north it’s as cold as a Mother-In-Law’s stare
Read MoreProven Listing Presentation Closing Scripts and Powerful Fee Defense Ideas
The cost of losing a listing is easily underestimated. Here’s how I see it:
Read MoreWhy this real estate website gets 2000 unique visitors a day
Right at this moment, there’s a very good chance someone is on Google searching for a good real estate agent in your area.
Read MoreMy Personal 5 Point Success Blueprint for the next 12 months
Real estate success doesn’t need to be complicated. Here’s your plan.
Read More11 gold medal telephone scripts most real estate agents don’t use
I believe there’s nothing more productive than blocking out an hour or two each morning and hitting the phones. Any successful agent will tell you how this all-important prospecting time is responsible for their success.
Read MoreIs this the marketing coup of the century?
First thing this morning I sat down to write an email using the subject line ‘Warmest Christmas Wishes’. Then I had a better idea.
Read MoreMorning Power. How to leverage your most important high energy hours of the day and get stuff done.
Looking back, there was only one
Read MoreThe Amazing Power of Podcasting
A few months back, I’m lying in bed very early one morning. Sunlight is just starting to seep into our
Read MoreHow To Create An Awesome Interview At Top Agents Playbook. Guidelines, Ideas + Booking Scheduler
Hello and welcome, I’m Ray. Many thanks for being a guest on Top Agents Playbook. Here’s how to grab a time for our interview call plus all the important essentials you need to know before I press record.
Read MoreThe best email ever written.
In 1998, entrepreneur and former circus ring leader, Derek Sivers founded CD Baby which became the world’s largest online distributor of independent music.
Read More3 Killer Spring Prospecting Scripts & 8 Direct Mail Letters
Download The Scripts, 8 Direct Mail letters & The Ultimate Listing Presentation
Read MoreYour Book. Your Name. Your Brand. How to build your brand with your own book.
There’s never been a better time to build your brand and authority in your area.
Read MoreDoes Google know you exist? How to start ranking really well in an online search for your business
Are you old enough to remember the Yellow Pages?
Read MoreBig October! More Tools. More Ideas. More Support. More Listings
Big October is Bestagents Annual Listing Blitz month.
Read MoreTim Ferris Interviews Tony Robbins
Something pretty serious must have happened in his early years to cause Anthony J. Mahavoric
Read MoreIf you’ve ever struggled with willpower, read this…
There’s nothing worse than trying to achieve a very specific goal, only to have it continually elude you.
Read More5 things Donald Trump can teach us about marketing
In the early days of the Republican race for the white house, typing JebBush.com into
Read MoreAre you tech fit? Take the real estate tech test
How tech ready are you and your real estate business? Test yourself with this quick tech test.
Read MoreAaron’s Downloads
Boomer agent’s career is just taking off!
This 56-year-old agent is cleaning up in his area. Check out how he’s doing it.
Read MoreMobile browsing goes ballistic
Have you checked how your website looks on a mobile phone or tablet lately? It’s suddenly become way more important!
Read MoreHas Google locked you out?
When it comes to mobile search, is your website in the lost dept? Here’s a quick way to see if your website is ranking or tanking.
Read MoreHow to write an awesome real estate blog in 15 minutes
Want to get noticed? Boost the chances of people finding you online? Check this out!
Read MoreBestagents. The story behind the brand.
Looking back, we think we chose the perfect time to start our real estate business.
Read MoreFree Webinar Downloads
If you’re over 50, watch this!
Since I turned 50 a few years back, I’ve noticed people of my generation head in two completely different directions.
Read More