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Marketing

How would a Coronavirus pandemic affect real estate agents?

By Ray Wood | February 29, 2020

How real are the risks?  What are the ramifications and what can agents do to prepare for a pandemic?  By Ray Wood

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5 Reasons why Purplebricks is sinking? A rags to glitches story

By Ray Wood | May 7, 2019

Purplebricks founders Michael and Kenny Bruce grew up poor in a council housing estate about 30 minutes from Belfast, Northern Ireland. 

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What are you sending to your contacts this Spring?

By Ray Wood | October 3, 2017

So Spring is here and there’s a good chance some of your contacts will be needing your help. Use this letter and email to give them a nudge.

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Your Book. Your Name. Your Brand. How personality marketing is winning the agent war

By Ray Wood | June 21, 2017

I knew Ray Rounds by name and email only. I knew he’d ordered bulk copies of the book I’d ghost written for agents called

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Many real estate agents now addicted to ‘Lead Heroin’

By Ray Wood | May 26, 2017

Here’s the thing… If you’re not driving traffic to your own real estate website and social media to build your own brand, you’ll soon be facing the problems and expense that go with buying your own leads to compete for market share.

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5 things Donald Trump can teach us about marketing

By Ray Wood | May 8, 2016

In the early days of the Republican race for the white house, typing JebBush.com into

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Aaron’s Downloads

By Ray Wood | March 10, 2016

       

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No BS. No fridge magnets. No broken promises!

By Ray Wood | July 12, 2015

These are the words that greet you when you visit Melanie Piche’s real estate website. Melanie and husband Brendan run The BREL Team in Toronto

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What is your real estate head shot saying about you? (try this free test)

By Ray Wood | June 17, 2015

We live in a world of preconceived ideas and opinions. Marketing rules our lives and decides our income.

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An agent’s guide to capturing quality listing pictures. By Jay Luebke

By Ray Wood | June 9, 2015

If a buyer makes quick decisions based on listing photos, your photos better be up to par.

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An interview with Sir Richard Branson

By Ray Wood | April 22, 2015

Okay, he’s not an an agent but Richard Branson is an agent for change and changing the game.

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How 1800 flyers produced $24,000… and counting!

By Ray Wood | April 7, 2015

I was just getting ready to turn in last night when Alex Hall messages me on Facebook with some awesome news.

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The 8 personal brand enhancers used by real estate’s top agents.

By Ray Wood | March 24, 2015

Would I be putting you on the spot if I asked you to define your personal brand?

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The power of storytelling in an A.D.D. world. Gary Vaynerchuk

By Ray Wood | March 17, 2015

The quintessential maven of modern-day marketing, Gary Vaynerchuk is a New York Times and Wall Street Journal best-selling author.  

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Are you a Secret (real estate) Agent?

By mediamojo | February 2, 2015

If you’re in real estate… anywhere, you might want to try this quick test to see if you’re a ‘secret agent’ and completely off the online search grid.

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