Once you have scored each listing, single out the 8s, 9s and 10s and note the asking price they need to be listed at to sell in less than 30 days. (that part is important)
Have the same discussion. If they’re looking to sell in the next year or two, they need to move fast and get on the market.
Every crisis ends. When things get back to normal (hopefully quickly) folks will be looking for a an agent to help them buy or sell or both. Focus on building your list. Treat each name with contact info like money in the bank… because it is. Look for ways to engage people in your community. Social media and in particular Facebook is perfect for this.
So right now, would you really benefit from offering your buyers and sellers an awesome virtual tour? (I heard you say yup) What about an online document signing service like Docusign (there’s a few out there) Jigglar* for all your marketing, reports and posts of course and for a killer client management platform, what about the new version of LockedOn*
Now is a great time to take a look at your branding and the way the market sees you. How’s your website? Does it load fast, do you have a great message and call-to-action above the fold. Is it fully responsive on all devices? How’s your social? Do you have a plan? What gets you results? How’s your SEO? What’s driving traffic to your site. Here’s the thing: Right now, someone in your patch is searching online for solid and reliable real estate advice? Are they reaching out to you? Why not see if you can get a complimentary ‘marketing health audit’ done on your business? Let me know if you want some names?
The system is the solution. 90% of what we do in real estate is repeatable. The best offices and agents I have ever seen are run by a system. Set up your systems and you’re done. Set up your standard letters, texts and emails in LockedOn. Set up your regular templates in Jigglar. Look for ways to automate and systemize everything you do. Our most important resource is time. Your time should be devoted to the 5 blue dollar actions that actually make you money. Everything else can be eliminated, delegated, automated or virtually assitanted (that’s a word… I just made it up)
This could be worse. We’re not at war, well not in the traditional sense anyway. And call me weird but I’m kind of liking this self-isolation thing. I’m free to do a few projects around the place (my honey-do list!) I’m free to write and work on my different business interests. I have my beautiful wife all to myself. We create wicked meals and work and brainstorm ideas and walk Roxi and binge Netflix and hang out on our own time on our own agenda. Someday this will all be gone. So what is there left to do but embrace it and turn it to your advantage? Explore your passions and interests. Dedicate 30 minutes a day to learning Spanish. Plan a world trip. Write a book. Get fit. Take photos. Create an online course. As my Indian friend Deepak says, the world is your oysters. (I’ve started a blog about our isolation adventures called The Corona Diaries. https://topagentsplaybook.com/cd)