The New Years email

January 28, 2017

So the kids go back to school this week in Australia and NZ and we say adios to another summer.  Up here in the deep north it’s as cold as a Mother-In-Law’s stare but the good news is we’re past the Winter solstice and it no longer gets dark at 4.30.

Heading down for some April Sun In Cuba soon and can’t wait. (Got a super sweet deal so if you want in let me know)

I’ve been sharing the follow NEW YEARS EMAIL with my private coaching clients to shake things up a bit in the first quarter.

I would suggest you A. Send one of the two emails below to your whole list and B. Follow up the next day with phone calls.

If you have a big list (like you should) you’ll have a few weeks worth of calls to make but I will guarantee you’ll get some ‘go sees’ and listings out of it.

Don’t forget, the mission is to get your email opened so short and sweet is best.

By the way, when I use me contact’s first name in the email subject, my open rate is considerably higher!

Good luck and let me know how you go.


Subject: Quick Update for you (first name)

Hello (first name)

We’ve hit the ground running this year and I just wanted to connect and see what’s happening.

We’re setting up our marketing campaigns for the first quarter of the year so I’m interested to know if you’re looking to buy or sell in the next few months.

If you need a value update or some help with buying, please let me know.

Call or text me on (number) or just respond to this email and I’ll be in touch straight away.


Your name


(Shorter option)

Subject: Great News!

Can you let me know if you’re planning to buy or sell in 2017?

Either way, I have some great news.

Call or text me on (number) or just respond to this email and I’ll be in touch straight away.


Your name

Download the word doc here










Comments are closed.
  • Become a VIP Member… it’s FREE!

    Sign up now to become a Top Agents Playbook VIP Member. It’s 100% FREE and you get:

    • A copy of Ray’s best selling lead generating eBook, How To Sell Your Home For More.
    How to Sell your Home for More
    • 60 Proven Real Estate Scripts for Every Possible Situation.
    60 proven real estate scripts
    • 7 Proven Real Estate Mindset Hacks Top Agents Live By.
    7 Proven Real Estate Mindset Hacks by Top Agents Live.
    • The (actual) Top Agents Playbook. The essential 17 actions, habits and strategies used by real estate’s best performers.
    Top Agents Playbook
    • Advance VIP notice of every new podcast featuring real estate’s top agents.
    • Did we mention it’s free?

    I value my privacy and I value yours too. My list is my life. I NEVER sell or lend my list to anyone.

    No thanks… Take me to the site