New Years Letters & Emails (Free Download)
Mid to late January is one of the best times to connect with your known (warm) contacts and for cold prospecting to potential sellers in your area.
Here are 3 proven letters and emails in a word doc so you can copy, cut and paste!
They work because they follow a successful formula and you are welcome to use them with my compliments.
The letters have more power as direct mail (posted) to your contacts but can also be used as a letter drop style flyer into your area.
Obviously, if your market is different to that described in the letter and emails, simply tweak it to reflect what’s been happening and how you can help.
If your market has softened recently and prices are not what they were, you might say;
“There have been some recent changes and I would be more than happy to bring you up to date with an opinion of current market value”
You’ll notice my PS is a call-to-action offering a “highly successful presentation and marketing formula.” You can either create your own, sign up to use my book How To Sell Your Home For More or become the author of your own book (more info at RealEstateAuthors.net
I would suggest marketing in this order:
- Send out your email
- Send out your letter
- Get on the phone and call them
Warm regards Ray
PS: Have you grabbed a free account at Jigglar.com yet? Jigglar lets you quickly and easily create stunning and proven real estate marketing in minutes.
Letter 1 (Direct Mail to your database)
Mr. E Presley
3734 Elvis Presley Boulevard,
Memphis, TN 38116,
United States
Dear Elvis,
Happy New Year!
The year has barely started but already buyers are thick on the ground.
The good news for sellers is that conditions like these can often result in a selling price well above expectations because February is one of the best and busiest real estate months of the year!
And right now it’s what we call a seller’s market.
At the moment I have 5 buyers cashed up and ready to go!
- Buyer 1 wants 3 beds 2 baths and is looking up to $550,000
- Buyer 2 needs 4 beds (but will settle for 3) and has pre-approval to $675,000
- Buyer 3 needs a home with 3 beds with one that will serve as a home office. He has approval to $725,000
- Buyer 4 needs a minimum three beds and a double garage. $800,000
- Buyer 5 needs 4 beds and must be close to a good elementary school. This family has pre-approved finance to $795,000
I’m available anytime in the coming week to pop by and give you an updated opinion of value.
Please call me direct on (your ph no) to let me know which day and time works best for you.
Warm regards,
(Your signature in blue pen)
Your Name
Your Company
Company info.
PS: If you’re looking to sell anytime this year, I have a highly successful presentation and marketing formula I’d like to share with you. Let me know and I will mail it out to you today.
Letter 2 (letter drop style flyer to your database)
A SPECIAL NOTICE TO PROPERTY OWNERS IN BONDI
Dear Bondi Resident
Happy New Year!
The year has barely started but already buyers are thick on the ground.
The good news for sellers is that conditions like these can often result in a selling price well above expectations because February is one of the best and busiest real estate months of the year!
And right now it’s what we call a seller’s market.
At the moment I have 5 buyers cashed up and ready to go!
- Buyer 1 wants 3 beds 2 baths and is looking up to $550,000
- Buyer 2 needs 4 beds (but will settle for 3) and has pre-approval to $675,000
- Buyer 3 needs a home with 3 beds with one that will serve as a home office. He has approval to $725,000
- Buyer 4 needs a minimum three beds and a double garage. $800,000
- Buyer 5 needs 4 beds and must be close to a good elementary school. This family has pre-approved finance to $795,000
I’m available anytime in the coming week to pop by and give you an updated opinion of value.
Please call me direct on (your ph no) to let me know which day and time works best for you.
Warm regards,
(Your signature in blue pen)
Your Name
Your Company
Company info.
PS: If you’re looking to sell anytime this year, I have a highly successful presentation and marketing formula I’d like to share with you. Let me know and I will mail it out to you today.
Letter 3 (Direct Mail to your database)
Mr. E Presley
3734 Elvis Presley Boulevard,
Memphis, TN 38116,
United States
Dear Elvis,
Happy New Year!
The year has barely started but already buyers are thick on the ground.
The good news for sellers is that conditions like these can often result in a selling price well above expectations because February is one of the best and busiest real estate months of the year!
And right now it’s what we call a seller’s market!
This month we’re connecting with our clients and property owners in the area to offer:
- A current Property Market Update
- We can also give you a report or letter if required
- A Proven Presentation Strategy to help attract more sellers when you decide to go on the market
- Access to my BIG LIST of tradespeople and contractors including painters, carpenters, general repair specialists, electricians, gardeners, rubbish removalists, floor sanders, carpet and floor covering specialists etc)
- Your listing on Australia’s #1 Real Estate Portal (more eyeballs!!)
- A ready list of qualified buyers
I’m available anytime in the coming week to stop by and give you an updated opinion of value.
Please call me direct on (your ph no) to let me know which day and time works best.
Warm regards,
(Your signature in blue pen)
Your Name
Your Company
Company info.
PS: If you’re looking to sell anytime this year, I have a highly successful presentation and marketing formula I’d like to share with you. Let me know and I will mail it out to you today.
Email 1 to future pipeline sellers where you have a premium realestate.com.au account
If you have a big list (like you should) you’ll have a few weeks worth of calls to make but I will guarantee you’ll get some ‘go sees’ and listings out of it.
Don’t forget, the mission is to get your email opened so short and sweet is best.
By the way, when I use me contact’s first name in the email subject, my open rate is considerably higher!
Subject: Want More Eyeballs (first name)?
Hi (first name) and Happy New Year.
If you’re considering a sale soon I have great news!
February/March is one of the most important prime selling seasons of the year and our special deal with Real Estate’s #1 website means we attract more eyeballs to our listings.
Let me know if you’d like a market update and presentation strategy.
My best wishes for a successful 2018
Kind regards
Your name
Email 2 to future pipeline sellers
Subject: Quick Update for you (first name)
Hello (first name)
We’ve hit the ground running this year and I just wanted to connect and see what’s happening.
We’re setting up our marketing campaigns for the first quarter of the year so I’m interested to know if you’re looking to buy or sell in the next few months.
If you need a value update or some help with buying, please let me know.
Call or text me on (number) or just respond to this email and I’ll be in touch straight away.
Cheers
Your name
Email 3 generic message to your entire list
Subject: Great News (first name)
Hi (first name)
Can you let me know if you’re planning to buy or sell in 2017?
Either way, I have some great news.
Call or text me on (number) or just respond to this email and I’ll be in touch straight away.
Cheers
Your name
Click this link to download the letters and emails.
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In 2016, agents we work with reported that the A4 Flyer below was their best new listing lead generator.
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