TAP 56. US Navy SEAL turns battlefield lessons into a playbook for business and life. An Interview with Leif Babin.

Who better than a decorated US Navy Seal to inspire us with a direct route to winning and leadership?

How can a former US Navy Seal help you win more listings and make more sales?

I have no idea what it’s like to go to war.

I have no idea what it’s like to wake up each day and face an enemy who is prepared to die in an effort to kill you.

And I have no idea what it’s like to walk into a battle in full combat gear carrying 90 pounds of weapons and supplies with live rounds exploding all around you.

But my guest in this episode does and he’s the co-author of the #1 New York Times best-selling book, Extreme Ownership: How U.S. Navy SEALs Lead and Win.

Who is Leif Babin?

Leif Babin is a former Navy SEAL officer who deployed three times to Iraq.

As a result of these tours, Leif was awarded a Silver Star, two Bronze Stars and a Purple Heart.

Also, Leif was a SEAL platoon commander in the Battle of Ramadi in 2006, one of the most notorious battles of the war.

He then went on to teach leadership to the next generation of SEAL leaders.

He left active duty in 2011 and launched a leadership and management consulting company, Echelon Front, with fellow former SEAL Jocko Willink to teach others how to build, train and lead high-performance, winning teams.

What I liked about this interview

I really enjoyed this interview with Leif and I think there are so many important lessons and strategies for business, relationships and life. If you’re a student of leadership and winning, this is for you.

I have read Leif and Jocko’s book, Extreme Ownership but the audiobook, read by the guys is awesome and real. The audiobook which you can get at audible.com takes you as close to the heat and danger of battle as you’ll ever want to be.  This isn’t the movies. This actually happened.

Leif’s Official BIO

Leif Babin is a former U.S. Navy SEAL officer, co-author of #1 New York Times bestseller Extreme Ownership: How U.S. Navy SEALs Lead and Win, and co-founder of Echelon Front, where he serves as President/Chief Operating Officer, leadership instructor, speaker, and strategic advisor. A graduate of the U.S. Naval Academy, Leif served thirteen years in the Navy, including nine in the SEAL Teams. As a SEAL platoon commander in SEAL Team Three’s Task Unit Bruiser, he planned and led major combat operations in the Battle of Ramadi that helped the “Ready First” Brigade of the US Army’s 1st Armored Division achieve victory. Task Unit Bruiser became the most highly decorated special operations unit of the Iraq War.

Leif returned from combat and became the primary leadership instructor for all officers graduating from the SEAL training pipeline. There, he reshaped SEAL leadership training to better prepare the next generation of SEAL officers for the immense challenges of combat. During his last tour, Leif served as Operations Officer and Executive Officer at a SEAL Team where he again deployed to Iraq with a Special Operations Task Force. He is the recipient of the Silver Star, two Bronze Stars, and a Purple Heart.

Upon his departure from active duty, Leif co-founded Echelon Front, a premier leadership consulting company that helps others build their own high-performance winning teams.

Echelon Front

Buy Extreme Ownership: How U.S. Navy SEALs Lead and Win.

Extreme Ownership is available as a Kindle book, Hardcover & audio CD

Extreme Ownership is available as a Kindle book, Hardcover & audio CD


















Book Leif & Jocko to present live at your next team event and get an estimate for consultation with their company Echelon Front

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