TAP 124. How to leverage the power of real estate’s #1 consumer review tool. An Interview with RateMyAgent Founder & CEO Mark Armstrong
If this isn’t a major Aussie tech startup BIG NEWS story, I don’t know what is. The idea of consumer reviews isn’t new. Listen to how Stephen Kaufer, the founder of billion dollar company Trip Advisor, explains how consumer reviews started on their website: “We started as a site where we were focused more on those official words from guidebooks or newspapers or magazines. We also had a button in the very beginning that said, “Visitors add your own review”, and boy, did that just take off.”
Google anything today and you’ll probably see a consumer review coming up for a related business right there on page one on the world’s #1 search tool.
So it was really only a matter of time before the concept of Consumer Reviews for real estate agents hit the market.
When Melbourne entrepreneur Mark Armstrong came up with the concept for RateMyAgent, it was not an instant hit with the people he wanted to work with.
Real estate agents bucked and swerved with the idea of paying for a service that ‘judged’ them.
But Mark did two things really well: He created a website with an awesome user experience and made the process super-easy for agents and their clients.
Sorry about the sound quality of this one. We were in a noisy lobby at the Hilton in San Francisco. Enjoy! 🙂
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