TAP 31. Mastering Facebook. How to build a huge, loyal following without advertising. A Podcast For Real Estate Agents

10 killer strategies to start using today.

So here’s the thing: We have this free social media monster that’s literally come out of nowhere to infiltrate our lives on a daily basis.

Facebook knows more about us than they care to admit. For the first time in history, the citizens of the world have been meticulously profiled and cataloged to extraordinary levels.

They know all the basics like sex, age and where we live but they also know what we’re into and which products, movies and music we like.

So what do they do with this information?

They sell it to advertisers looking to connect with people who are more likely than not to want their product or service.

Let’s say you want to target women in Sydney between the ages of 22 and 35, who are into running, no problem.

If you want to target your marketing to married couples in Toronto who want to travel in Europe, that’s easy as well.

Contrast this with the aging (and financially struggling) world of newspapers.

Back in the day, the papers would charge us a fortune for a display advertisement. The only problem is that 97% of our audience wasn’t interested in our message.

Who, in their right mind would advertise in the paper today when we have such specialized targeted marketing like Facebook available to us.

My question is, why aren’t real estate agents using it more?

Without digging deep into statistics, one in every two people use Facebook daily, so chances are, at least half the people you come into contact with are regular Facebook users.

So how do you reach out and connect with people you don’t know in your community?

How do you approach people at open homes, at listings and connect on Facebook without sounding like a sleezy foot-in-the-door sales person?

In the last few years, so much has been written about how real estate agents can make it big on Facebook and (in my opinion) so much of it is bulldust.

If you’ve experimented with building a following on FB unsuccessfully in the past, you’ll know what I mean.

Type ‘Facebook tips for real estate agents’ into a Google search and you’ll uncover an endless list of courses and blogs telling you which is best.

Inevitably you’ll be told to advertise if you really want to shake things up and that might be an option (which I’ll cover shortly) but there are plenty of ways to start building a personal following on Facebook. All it will cost you is a little learning and some time.

Over the last 18 months, I’ve noticed how some real estate people are very cleverly connecting with total strangers in their community and I’d like to share their strategies and ideas so you can do the same.

Like anything, you’ll need to make a concerted effort to regularly post and update your page or pages but here are the essentials and I see no reason why you couldn’t be adding fresh contacts and potential clients to your Facebook page every day.