TAP 106. To get noticed, get different. Bend the rules and have some fun! Meet Bruce the Property Spruce. He’s fair dinkum and he’s a man with a message!

I’m sure you’ve been hearing a lot about the rise and rise of video but there’s an issue.

Yes, video is a powerful tool to reach out and connect with more potential clients every day but it’s also a very crowded market.

With 300 hours of video added to youtube every day, it’s pretty easy to get lost in the crowd. So you can make a great video, but what’s the point if nobody is going to see it?

This was a question today’s guest struggled with until he came up with a solution.  To get noticed, all you need to do is be a little different.

To stand out from the crowd, Christian Agapiou from Townsville Queensland created an alter ego character and let him to do the talking. Have a listen to the audio track for this video Christian made for a recent listing.

This video went nuts on Facebook and has had thousands of views. It also landed Christian a spot on National Television. I’ve posted the video in the show notes.