TAP 12. How to SMASH IT advertising real estate on Facebook. A Podcast For Real Estate Agents

Get this right and you’ll quickly connect with a heap of potential sellers in your area.

I had a great day in Toronto this week at the annual RETechTalks event.

RETechTalks is a day dedicated to all things real estate and technology run by an outstanding group of tech savvy agents committed to leveraging technology in their businesses.

As a result of Attending RETechTalks I’ve got a number interviews lined up that I think you’re going to enjoy.

While there were a quite a few sessions jammed into the day, it was the Facebook session that caught my eye and panel leader Danny Wood didn’t let us down.

So I got a front row seat, hauled out my trusty portable recorder and pressed the red button.

You’ll hear from Danny plus three guys I would consider experts in the Facebook marketing space.

And I need to warn you this content is advanced but I know a lot of tech savvy agents are subscribing to my Podcasts so you guys will lap it up.

At the same time, there is something here for every agent looking to reach out and connect with the ever-growing number of social media savvy consumers looking for an agent who knows how to market on Facebook in particular.

I also want to point out something so there are no surprises. All of us have digitally matured with Facebook as a free service. This is not how it works when you’re marketing property on Facebook. Those days are over, as you’ll hear in this session.

Because I was unable to get close to all the people asking questions, the audio is not great but I’m sure you’ll get the idea.

After listening to this interview, I’m going to suggest you try marketing a property on Facebook.

You’ll hear the guys speak about different ways to test different images but think about this: When tech savvy owners in your area see you marketing on Facebook, they’ll quickly connect the dots and see you as the obvious choice to sell their property so make sure you have easy and obvious contact points on in all you Facebook marketing and website.  (Don’t make people fill out forms as experts say it halves your response rate)

And don’t forget to check that your website is user friendly simply by using the Google test link I’ve supplied in my blog article titled, Does your website pass the Google mobile test?

Your panel leader is Dan Wood and panelists are Sandy Ward, Don Lea and Rick Sergison.

Before I go, I want to share the new radio ad theme I’ve recorded for agents authoring their own book and getting involved with the Real Estate Authors Program or REAP

The formula we’ve tested for this ad works because it’s made up of a top and tail to make sure the call to action is emphasized.

Think of how the ad break at a commercial radio station works.

Every 10 minutes or so, there’s a 4 or five minute window where they air ads from businesses advertising with the station.

The ad you’re about to hear is around 60 seconds and runs first, the ad you won’t hear is the tail which plays after the other ads in the break. I’m sure you’ll get the idea.

These ads work because they offer an obvious item of value followed up by a call to action. If radio is an affordable option in your area, you might want to consider something like this. Let me know if you’d like more information.





  1. Steve on May 12, 2015 at 12:58 am

    interesting podcast Ray, good to get some advanced information on facebook advertising, cheers

  2. Heather Sherman on June 14, 2015 at 8:20 pm

    excellent podcast. you did not give your area code before giving the phone number in the radio ad. you sounded so persuasive, I want a copy of the book. My address is 22 Cobblestone Drive, Thornhill, Ontario, L3T4E4, Canada. If there is a cost, please email me at hsherman@trebnet.com and I will send you the money. Thanks for your information. I have been a Realtor for 37 years but you can never know too much!

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