TAP 79. Ray & Tim on the train. How to get noticed in a crazy world

I’m the eldest of five boys in a very close family. Living away from my brothers and parents is the price I pay for being in Canada with my kids. That’s life I guess. There is always a trade-off.

So it was amazing this week to score a short visit from my youngest brother Tim.

We share a love of marketing, coffee, music, movies, food and just goofing around like brothers do.

Following a career with brands like Nike, McDonalds and Mattel, Tim has a unique insight into building a brand, attracting clients and keeping them.

Yesterday was a cold snowy day but I wanted to show him downtown Toronto, the CN Tower and have a beer on famous Yonge Street.  So on a whim, we caught the train into town and on the way, recorded this chat.

More info about Tim’s company here. www.fitsponsorship.com

Toronto’s CN Tower is the 3rd tallest tower in the world. At half a kilometre high, you can feel the sway of the structure when you reach the top!