TAP 79. Ray & Tim on the train. How to get noticed in a crazy world

I’m the eldest of five boys in a very close family. Living away from my brothers and parents is the price I pay for being in Canada with my kids. That’s life I guess. There is always a trade-off.

So it was amazing this week to score a short visit from my youngest brother Tim.

We share a love of marketing, coffee, music, movies, food and just goofing around like brothers do.

Following a career with brands like Nike, McDonalds and Mattel, Tim has a unique insight into building a brand, attracting clients and keeping them.

Yesterday was a cold snowy day but I wanted to show him downtown Toronto, the CN Tower and have a beer on famous Yonge Street.  So on a whim, we caught the train into town and on the way, recorded this chat.

More info about Tim’s company here. www.fitsponsorship.com

Toronto s CN Tower is the 3rd tallest tower in the world. At half a kilometre high, you can feel the sway of the structure when you reach the top!

Toronto’s CN Tower is the 3rd tallest tower in the world. At half a kilometre high, you can feel the sway of the structure when you reach the top!