Ray is a real estate trainer, coach, marketing specialist, best-selling author, speaker, podcaster and entrepreneur.

His area of expertise is working with residential, commercial and industrial real estate professionals to boost results and grow their personal brand through building relationships, technology, innovation, better scripts and dialogues and great marketing.

He’s founder at Bestagents Inc. a real estate training and marketing group.
Co-Founder at LockedOn.com (state-of-the-art real estate software).
Co-Founder at Jigglar.com (a creative marketing platform for agents)
and host and presenter at TopAgentsPlaybook.com (a Podcast for real estate agents)

Ray is a 4th generation real estate agent and auctioneer from Melbourne Australia living in Toronto since 2008 and the best selling author of ‘How To Sell Your Home For More’  (more than 400,000 copies sold)

Skills Ray is known for;

  • Working with agents and teams to develop a Unique Selling Proposition
  • Building relationships with pipeline clients
  • Innovative and engaging in-house training throughout the Greater Toronto Area and beyond
  • Live Webinar screen share training sessions
  • Coaching and mentoring
  • The Listing Presentation
  • The Pre-Listing Kit
  • Negotiating
  • Getting price reductions
  • Seller management
  • Buyer management
  • Marketing support
  • Database marketing
  • Email marketing
  • Social media marketing especially Facebook & YouTube
  • Organic SEO and Blogging
  • Listing funnels
  • Lead magnets
  • New contact acquisition and conversion
  • All online marketing
  • Customized books and eBooks
  • Direct Mail
  • Creative design
  • Positioning
  • Building their brand
  • Agent retention
  • New agent acquisition
  • Working with offices to help them solidify their position as the real estate brand of choice for agents and consumers

He is currently involved with…


2Wood & Co old sepia photo copy 2

I grew up in a real estate family.  It was the business that provided everything we had and it was all we talked about.  Each day brought new real estate related tales and adventures shared around the family dinner table.

My father Bill, is a gifted marketer, auctioneer, and negotiator and there was always a deal in the wind or an interesting farm or property coming up for sale.

In 1980 my father co-founded the First National real estate group which is now the dominant co-operative style real estate marketing group in Australia and New Zealand.

I never met my great-grandfather, Henry Ashton (Harry) Wood. He died well before I was born. That’s him on the left in the photo above.

This shot was taken in 1918 at Swan Hill (Victoria Australia) and my grandfather Ray, a strapping 17 year old (and an excellent Australian Rules Football ruckman from all reports) is on the right.  Their office was fairly basic with dirt floors and hessian walls.

In another 10 years, the great depression would hit and young Ray’s business baptism would begin. My Dad, who joined the business in the early 1950s says his father was an exceptional businessman who steered the company through many tough economic times.

I’m the eldest of 5 boys and 4 of us are in real estate.  In 2008, Wood & Co Swan Hill celebrated 100 years in business and today, the company thrives under the leadership of my brother Brian and wife Lauren.

My father is my role model and mentor. When he took over the family business, he also had his fair share of challenges.  He is respected and loved by friends, family, and clients.  I often find myself thinking… “What would Bill do?”

I’m very fortunate to work with some amazing people!

“I’m stunned by Ray’s ability to innovate and influence the careers of the real estate people he works with. His understanding of what makes a great agent is the reason he’s such a successful coach and trainer and his real estate technology start-ups provide valuable tools for agents everywhere”

“Ray’s ideas and intimate knowledge of the real estate industry makes him a valuable asset to me and my team”

“Without doubt, the #1 real estate marketing expert I have ever worked with. A motivational and inspirational dynamo”

“We started working with Ray 4 years ago and since then our results have more than tripled! We get proven systems, the best marketing ideas and superior support” 

“When Ray and I set my personal results targets at the start of the year, I thought 40 sales was very ambitious. I had only done 30 in the 12 months prior. Today is December 8 and I have 39 sales in the bag and I’m hopeful of getting number 40 across the line next week. Working with Ray has been a real game-changer for me

“Hi Ray… Just wanted to let you know I’m smashing it with Jigglar. In my first year in real estate, I made more than $200,000 in gross commission purely from Jigglar templates. That’s 25 listings and 18 sales I wouldn’t have had without using Jigglar which helped me win the National Rookie of the Year award for my company. And just today I delivered 300 flyers, which got me 2 calls from sellers. In fact, I’m averaging at least 2 seller calls each week and many will convert to listings and sales. There’s no way I could have done that without Jigglar. Every agent should be using these ideas” 

“In the last month, just one idea won me 10 listings, 7 sales and $45,000 in commission. I’m the oldest person on our team and recently won salesperson of the year. Ray’s support gives me motivation and a heap of fresh ideas”

“If you ever get the opportunity to work 1 on 1 with Ray, just do it. His material is leaps and bounds ahead of anything else in our industry and he’s been doing it for longer. His support has had such a major impact for me and my team”

“Ray is one of the best marketing guys going around. In a world of clutter and too much wasteful advertising, agents find themselves jumping from one gimmick to the next, with a scattergun approach that doesn’t work. Ray’s message cuts through the haze to connect with the decision makers that matter the most.”

“I’ve been working with Ray for more than 10 years. The personal prospecting and branding ideas have helped me immensely over that time. They have the power to connect with sellers when most other ideas don’t. Fantastic content and a truly valuable part of my business”

“The sooner you start using these ideas, the sooner your results will increase. My only regret is that I didn’t start using Ray’s ideas earlier”

“Ray is my ‘go to’ guy for everything real estate. Our sessions are always productive and we cut right to the chase to engineer results. This is valuable support that’s making a BIG difference to our business.”

“If you take a look at Ray’s history, experience, and interests, you’ll struggle to find anyone more qualified to help real estate agents achieve better results. More than 20 years owning and running a highly successful agency in inner Melbourne and a co-founding partner at LockedOn.com which I believe is the best real estate CRM going around. He’s also the co-founding force behind Jigglar.com, a creative marketing tool for agents. When I arrived from NZ in 2009 I knew nobody and started from scratch. Ray’s ideas quickly helped me get traction in a very crowded market. Today I have more than 7000 contacts which give me 80% of my business. His system is by far the best and his influence on my personal success has been substantial.”

“Ray’s ideas have been a total game-changer for my business. For example, once I started using his listing presentation strategies I have never once had to reduce my fee. Before that, I used to drop my fee all the time to win the business”

Here’s what I’m involved with right now:

  • I’m founder at Bestagents Inc. Bestagents provides real estate professionals with brand affiliation, innovative marketing, business concepts and support.
  • I’m a founding partner at LockedOn Interactive. LockedOn is intuitive cloud-based contact management software that helps real estate professionals manage their contacts before, during and after the process with advanced client care and retention features.
  • In 2015 I came up with the idea to create an online marketing and graphics platform where agents can create and edit real estate flyers, letters and cards. We launched in late 2017. More info at Jigglar.com
  • Each week I upload a new episode of my podcast for real estate professionals. More info at TopAgentsPlaybook.com (excited to hit 30,000 + downloads per month)

Career Milestones, Highlights & Achievements

  • 1990 Started Wood Brothers Real Estate with Brother David In Armadale (Melbourne, Australia)
  • 1991 First Edition of ‘How To Sell Your Home For More’ is published
  • 2000 How to Sell reaches 25,000 sales
  • 2004 How to Sell reaches 50,000 sales
  • 2005 Founded Bestagents
  • 2005 First Bestagents fully branded office opens in Wodonga Victoria
  • 2006 Sells out of a business partnership with brother David to focus on Bestagents full time
  • 2007 How to Sell reaches 75,000 sales
  • 2008 Moved to Canada
  • 2010 How to Sell reaches 105,000 sales
  • 2010 LockedOn Real Estate Software launched in Sydney
  • 2010 Partners with Sydney Real estate agent, Aaron Shiner to produce Aaron Shiner Live. The event sells out in Sydney Brisbane and Melbourne
  • 2011 Bestagents is incorporated in Australia as Realty Marketing Systems and Aaron Shiner becomes a partner
  • 2011 How to Sell reaches 140,000 sales
  • 2012 How to Sell reaches 165,000 sales
  • 2012 LockedOn Real Estate Software re-launches as Australia’s first cloud-based real estate CRM.
  • 2013 How to Sell reaches 190,000 sales
  • 2014 Real Estate RECHARGE sells out in Sydney
  • 2014 How to Sell reaches 200,000 sales
  • 2014 LockedOn reaches more than 1000 individual user accounts
  • 2015 Bestagents Inc. launches in Canada
  • 2015 Jupiters Casino at Surfers Paradise Queensland is booked for Real Estate RECHARGE 2015.  The first Bestagents/LockedOn joint venture marketing event
  • 2015 How to Sell reaches 240,000 sales
  • 2015 Top Agents Playbook (The podcast and agents support website) launches in Australia, NZ, USA & Canada
  • 2015 Top Agents Playbook is the only Australian podcast to be named in the list of 20 of the best real estate podcasts
  • 2015 The concept of Jigglar is born on a train west of Sydney
  • 2016 Launched Advanced Personal 1 on 1 Coaching Program
  • 2016 How to Sell reaches 295,000 sales
  • 2017 The 2nd version of LockedOn is launched in December
  • 2017 TopAgentsStore.com is launched
  • 2017 Jigglar is launched in Australia & NZ
  • 2017 Jigglar is launched in USA & Canada
  • 2017 TopAgentsPlaybook.com launches
  • 2017 Jigglar is nominated for a real estate technology award by The Inman Group
  • 2018 How to Sell reaches 304,000 sales
  • 2018 Top Agents Playbook Podcast reaches 25,000 monthly downloads
  • 2019 LockedOn launches in USA & Canada
  • 2019 Launched Jigglar Youtube Channel
  • 2020 How to Sell reaches 4000,000 sales


  • Results focussed coaching and advanced training to help agents, teams and brokers grow market share and brand awareness
  • Bestselling Author: How to Sell Your Home for More (over 400,000 copies sold)
  • Developed the concept and founded Bestagents.  A highly successful and Unique Personal Marketing System for real estate agents
  • Ghost Writer for agents to help them write and publish their own book.
  • Podcaster. TopAgentsPlaybook.com
  • Public speaking and events
  • Online and social media marketing


  • The father of 3 wonderful people, Sam, Tori and Charlie.
  • Married to Christine and stepdad to her awesome sons, Justin and Joey.
  • Live in Port Credit (Mississuaga) Ontario Canada and at the Boathouse in the Kawartha Lakes
  • Into brainstorming new ideas with Bestagets members and my Private Coaching Group, mountain biking, snowmobiling, cooking, traveling, playing guitar, and hanging out at the cottage with Christine, our kids and friends.
My parents, Jenny and Bill. A class act!

My parents, Jenny and Bill. A class act!


Me with Sam, Tori and Charlie on 4 Mile Lake Ontario

Me with Sam, Tori and Charlie on 4 Mile Lake Ontario


With Christine in the loft of our Ski Chalet near Mount Saint Louis Ontario

With Christine in the loft of our Ski Chalet near Mount Saint Louis Ontario


Pumped and ready to present at our first RECHARGE event in Sydney. The LockedOn partners from left: Me, Luke Newton, Iain French & Aaron Shiner.

On a mission! Pumped and ready to present at our first RECHARGE event in Sydney. The LockedOn partners from left: Me, Luke Newton, Iain French & Aaron Shiner.


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