TAP 233. How Independent Agents Build A Beautiful Brand. An Interview with Peter Hutton

Episode Summary

My Interview with Peter Hutton

If you’re thinking about taking the plunge and launching your own independent real estate agency, then this interview with industry legend Peter Hutton is a must-listen.

And even if you’re not, you’ll still take away a stack of value and plenty of fresh ideas.

My biggest takeaway from this conversation was the way Peter thinks far beyond the obvious branding decisions to build deep, practical strategy.

Peter and his wife Karen have enjoyed remarkable success with more than one agency, so there is very little they do not understand about the operational side of the business.

What stands out about Peter is his ability to think well beyond the blue-sky ideas and make sure a new business is a truly workable sum of its parts.

From colours, fonts, and logo theory through to building the right tech stack with affordable, practical solutions, Peter draws on more than 25 years of real estate success to share some of his very best thinking.

• Connect with Peter at Flornt.com.au

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