Episode 234

TAP 234. What's the best lead gen ad?. We spent $2M testing over 3 years to find out!

What's the best ad for generating motivated seller leads?

After working with more than 500 real estate professionals and agencies, testing thousands of ads, and tracking over $2 million in client ad spend across the last 3 years, we’ve seen exactly what gets attention, what drives clicks, and what helps generate seller opportunities.

...and the #1 ad might surprise you!

This episode is all about the ads that won, why they won, and how you can quickly model the formula instead of wasting time guessing.

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About the Podcast

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Top Agents Playbook
Discover the secrets that make good real estate agents great!

About your host

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Ray Wood

Ray Wood is a fourth-generation real estate professional, tech entrepreneur, best-selling author and the visionary founder of AdMachine.dev, an AI-driven advertising platform that empowers agents to expand their marketing reach. As the host of the AI-Powered Real Estate Agents podcast, Ray shares expert insights on leveraging AI to revolutionize the real estate industry.

Ray’s skill for integrating technology with real estate is deeply rooted in his family legacy—his father founded First National Group, one of the leading real estate cooperatives in Australia and New Zealand.

Through his innovative platforms, Ray continues to transform how agents connect with clients and scale their businesses.